From the Atlantic (some kind of blog on paper I guess) a reminder that the decision to ride transit can be cultural. This article focuses on an office park 37 miles from San Francisco that has a (presumably exceptional) 33% transit commute rate. While the article is missing some key details, for example how this commute rate compares to other exurban office parks in the Bay Area, it contains some choice quotes:
…once riders begin leaving their cars at home they go through a stressful period of two weeks or so where they feel that they’ve lost the control they had in the car. But within three weeks they notice their overall stress levels are lower. “Transit requires that you go at a different pace. You have to wait. If there were roses, we’d smell them,” she says, “There’s not much of that in our lives.” She says HR people have called her saying some of their meaner workers have become pleasant people after switching to transit.
If we were playing a word association game, the first word I would think of after reading the first sentence is “addiction.”
The transit-oriented office park, Bishop Ranch, is huge, with 30,000 employees on hundreds of acres. It is big enough that it basically has its own TMO, named Marci. Marci does things like guilt tripping people about how dangerous and bad for the environment driving is. Bishop Ranch has the same number of employees as an employment cluster that covers the Opus area of Minnetonka and the Golden Triangle area of Eden Prairie known as the Eden Prairie/Hwy 169 employment cluster. “Cluster” is a relative term – Eden Prairie/Hwy 169 is about twice the area of Bishop Ranch. It is covered by a TMO, but shares it with 5 cities in the southwest metro. There are only 3 other TMOs in the metro area. If it’s the Marcis that make the difference, the Twin Cities need to get some more Marcis.
While urban planners tend to see bus ridership as a design issue, Marci sees it as a cultural endeavor.
But it’s a design issue, too, of course. I already mentioned the relative density of Bishop Ranch, but it also has a surprisingly rigid grid form. This is presumably a legacy of its master plan, while in contrast most office parks are built pretty piecemeal. Opus was also master planned, but is much more curvilinear. I can only speculate about how walkable each area is, but I’ve found that one of the worst things about walking in the suburbs is that all the inconsistencies of the curved streets make every turn a risk, since you never know if you’ll turn down a dead end. Grid patterns also tend to be easier to serve with transit, although Bishop Ranch doesn’t seem to have taken advantage.
Transit, however, seems to be the key to understanding the high transit mode share in Bishop Ranch, but it is the level of investment rather than the design. The Bay Area has the advantage of being served by a regional transit system, making it possible to generally get from anywhere to anywhere within the metro area. The Twin Cities, on the other hand, has only the rudiments of a regional system, comprised of commuter buses with a radial focus on Downtown Minneapolis. Opus is served by the 12 bus, making it accessible by transit to those who live in a corridor of the southwest metro. Everyone else will have to catch a commuter bus downtown and then wait to transfer to 12 and endure the 45-minute local ride to Minnetonka. On top of that, the 12 only goes to Opus as a rush hour extension, and actually has fewer runs than the 96X bus, one of several that serve Bishop Ranch.
Until the Twin Cities gets serious about a regional transit system, whether rail or freeway BRT, it is unlikely that any suburban office parks will have transit mode share anywhere near that of Bishop Ranch. No offense to the Atlantic or Marci, but the success of transit in Bishop Ranch seems to have less to do with culture and more to do with, as always, money.